ABLIS CBD
Ablis is a family-founded brand based in Bend, Oregon, offering hemp-infused beverages and topicals designed to support active lifestyles. Their products are crafted to complement the pursuits of adventurers, wellness seekers, and everyday heroes alike. With a focus on quality and transparency, Ablis invites consumers to elevate their daily experiences through functional hemp infusions.
Building Visibility & Trust Across Platforms
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Our partnership with Ablis CBD focuses on elevating community engagement and building brand affinity through storytelling, lifestyle alignment, and consistent communication. We manage their Facebook and Instagram accounts, along with monthly email marketing campaigns designed to highlight product promotions, seasonal narratives, and customer connection.
The core strategy centers on authenticity—creating content that resonates with Ablis’ adventurous, wellness-minded audience. By leaning into bold visuals, approachable language, and interactive content (like giveaways), we foster a more active and emotionally connected community. Email marketing layers in to boost sales during key promotional windows while reinforcing brand values through direct messaging.
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Key Metrics & Impact:
First 6 Months
Impressions: 3,390 → 11,860 (+249%)
Engagements: 74 → 385 (+420%)
Post Clicks: 21 → 166 (+690%)
2024 Q4
Engagement Rate: 5%
2025 Q1
Engagement Rate: 7.87%
Platform Strategy:
Our Facebook approach focuses on driving conversation and click-throughs with content that feels both on-brand and interactive. We experiment with casual tone shifts, visually engaging promos, and community spotlights—delivering a noticeable spike in not just reach, but meaningful engagement. The rising engagement rate across quarters reflects a growing connection with followers and greater resonance with our content strategy. -
Key Metrics & Impact
First 6 Months
Impressions: 28,141 → 43,500 (+54%)
Engagements: 1,238 → 1,831 (+47%)
Followers: 4,966 → 5,079 (+113)
Q4 2024
Impressions: 62,679
December 2024
Followers: +686
Platform Strategy:
Instagram is Ablis’ primary storytelling platform. We use reels, carousel posts, and seasonal campaigns to reflect the energy of the brand—outdoor fun, clean ingredients, and genuine vibes. Visual consistency and voice alignment help maintain engagement, while themed series and giveaways drive follower growth. The December 2024 jump of 686 followers in a single month highlighted the payoff of giveaways during peak promotional periods. -
Key Metrics & Impact:
Father’s Day Campaign - December 2024
Click-Through Rate (CTR): 11.81%
Platform Strategy:
Email campaigns are timed around key holidays and promotions, designed to convert while staying true to the Ablis brand tone—easygoing, honest, and lifestyle-oriented. The Father's Day campaign stood out for its strong CTR, achieved through simple copy, product-forward design, and segmentation that spoke directly to Ablis’ customer base. Our goal is to blend utility and personality. -
Through a unified strategy rooted in authenticity, consistency, and community, Ablis CBD saw measurable growth across every platform. By tailoring content to reflect the values and aesthetics of their audience, we increased impressions, click-throughs, and engagement, without sacrificing the brand’s voice.
Instagram provided a visually expressive space to build identity, Facebook became a platform for meaningful connection and action, and email allowed us to speak directly to customers when it mattered most. Together, these channels helped Ablis not just grow in numbers, but deepen their brand presence with real people who care about wellness and adventure.
RESULTS
“MDZN Studio has been an amazing addition to our marketing and social media efforts.
Very professional and effective!”
WHAT WE DO
We manage Ablis CBD’s digital marketing through a focused combination of social media strategy, targeted content creation, Meta ad support, and monthly email campaigns. Our work spans their Facebook and Instagram channels, as well as seasonal promotions and brand-aligned storytelling via email. Each channel plays a specific role in driving engagement, reinforcing brand identity, and connecting with Ablis' growing audience of outdoor enthusiasts and wellness seekers.
WHY IT WORKS
Ablis lives at the intersection of natural wellness and active lifestyle culture. Our strategy is designed to reflect that energy—authentic, expressive, and community-driven. We center campaigns around real moments, consistent visuals, and approachable messaging that resonates with a values-aligned audience. By staying true to the brand’s voice while keeping content fresh and interactive, we’ve created a digital presence that not only performs—but feels undeniably Ablis.