ABLIS CBD

Our partnership with Ablis CBD focuses on elevating community engagement and building brand affinity through storytelling, lifestyle alignment, and consistent communication. We manage their Facebook and Instagram accounts, along with monthly email marketing campaigns designed to highlight product promotions, seasonal narratives, and customer connection.

The core strategy centers on authenticity—creating content that resonates with Ablis’ adventurous, wellness-minded audience. By leaning into bold visuals, approachable language, and interactive content (like giveaways), we foster a more active and emotionally connected community. Email marketing layers in to boost sales during key promotional windows while reinforcing brand values through direct messaging.

Key Metrics & Impact:

First 6 Months

• Impressions: 3,390 → 11,860 (+249%)

• Engagements: 74 → 385 (+420%)

• Post Clicks: 21 → 166 (+690%)

2024 Q4

• Engagement Rate: 5%

2025 Q1

• Engagement Rate: 7.87%

Platform Strategy:
Our Facebook approach focuses on driving conversation and click-throughs with content that feels both on-brand and interactive. We experiment with casual tone shifts, visually engaging promos, and community spotlights—delivering a noticeable spike in not just reach, but meaningful engagement. The rising engagement rate across quarters reflects a growing connection with followers and greater resonance with our content strategy.

Key Metrics & Impact 

First 6 Months

• Impressions: 28,141 → 43,500 (+54%)

• Engagements: 1,238 → 1,831 (+47%)

• Followers: 4,966 → 5,079 (+113)

Q4 2024

• Impressions: 62,679

December 2024

• Followers: +686

Platform Strategy:
Instagram is Ablis’ primary storytelling platform. We use reels, carousel posts, and seasonal campaigns to reflect the energy of the brand—outdoor fun, clean ingredients, and genuine vibes. Visual consistency and voice alignment help maintain engagement, while themed series and giveaways drive follower growth. The December 2024 jump of 686 followers in a single month highlighted the payoff of giveaways during peak promotional periods.

Key Metrics & Impact:

Father’s Day Campaign - December 2024

• Click-Through Rate (CTR): 11.81%

Platform Strategy:
Email campaigns are timed around key holidays and promotions, designed to convert while staying true to the Ablis brand tone—easygoing, honest, and lifestyle-oriented. The Father's Day campaign stood out for its strong CTR, achieved through simple copy, product-forward design, and segmentation that spoke directly to Ablis’ customer base. Our goal is to blend utility and personality.

Through a unified strategy rooted in authenticity, consistency, and community, Ablis CBD saw measurable growth across every platform. By tailoring content to reflect the values and aesthetics of their audience, we increased impressions, click-throughs, and engagement, without sacrificing the brand’s voice. 

Instagram provided a visually expressive space to build identity, Facebook became a platform for meaningful connection and action, and email allowed us to speak directly to customers when it mattered most. Together, these channels helped Ablis not just grow in numbers, but deepen their brand presence with real people who care about wellness and adventure.