AGE BOLD

Our work with Age Bold centers on building a warm, informative, and community-driven social presence that supports their mission of making fitness for older adults friendly and attainable. We manage their Facebook and Instagram accounts with a focus on encouraging engagement, increasing visibility, and reinforcing Bold’s role as a go-to resource for healthy aging tips.

We also run Meta ad campaigns to amplify organic content, reach new users, and support long-term growth. All content and paid strategy is crafted to demystify fitness, inspire action, and celebrate progress, helping Bold position itself as a trusted and approachable fitness solution for older adults and their families.

Key Metrics & Impact:

January → June 2024:

• Impressions: 81,238 → 376,985 (+364%)

• Engagements: 5,768 → 20,743 (+259%)

January → November 2024:

• Impressions: 81,238 → 2,254,722 (+2,675%)

• Engagements: 5,768 → 108,632 (+1,783%)

Platform Strategy:
We approached Facebook with a focus on accessibility, consistency, and value-driven content. Wellness tips, exercise education, and motivational posts helped normalize fitness for older adults and reinforced the brand’s supportive tone. Meta ads boosted our highest-performing posts and seasonal campaigns, leading to rapid growth in both reach and engagement. The significant gains in impressions and interaction reflect a community that feels seen, encouraged, and eager to engage with Bold’s message.

Key Metrics & Impact:

January → June 2024:

• Impressions: 4,221 → 32,639 (+673%)

• Engagements: 226 → 557 (+146%)
  
  

January → November 2024:

• Impressions: 4,221 → 204,515 (+4,745%)

• Engagements: 226 → 1,661 (+634%)

Platform Strategy:
Instagram became the platform to visually express Bold’s identity. Our strategy included infographics, senior spotlight stories, and bite-sized healthy aging advice. We leaned into video to showcase mobility-friendly movement and used captions to simplify concepts and spark conversation. Meta ads helped extend the reach of content to caregivers and older adults alike, creating a space that feels inclusive and inspiring, rather than intimidating.

Meta ad campaigns have been instrumental in driving audience growth and engagement on both Facebook and Instagram.

Platform Strategy:
We developed ad sets focused on awareness, education, and trust-building. Each ad campaign supported seasonal content, promotions, or community stories, reinforcing Bold’s message and increasing visibility among older adults and caregivers. Creative focused on clarity, warmth, and representation, helping establish Bold as a reliable, uplifting solution for fitness over 65.

Through thoughtful storytelling, strategic Meta ads, and a consistent voice across platforms, Age Bold has built an online community that reflects its real-world values: inclusivity, encouragement, and expertise. Facebook became a hub for actionable education and motivation, while Instagram gave the brand a visual identity rooted in empowerment and accessibility. The dramatic rise in impressions and engagement across both platforms shows how a well-paced, audience-first strategy can create connection and trust at scale. Meta ads served as a bridge between intention and impact, bringing the right eyes to the right content at the right time.