AIRBORNE SNOW OBSERVATORIES
Airborne Snow Observatories (ASO) is a climate technology company delivering advanced airborne LiDAR and imaging solutions to measure snow depth and water supply across mountain watersheds. Originating from NASA’s Jet Propulsion Laboratory, ASO provides high-resolution data and forecasting tools that help water managers, utilities, and agencies make informed decisions in a changing climate.
Building Visibility & Trust Across Platforms
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We developed a focused digital strategy centered on visibility, authority, and education. With no internal sales team, our goal was to strengthen ASO’s online presence, position them as a thought leader in climate and water science, and support workshop attendance through consistent, strategic content. LinkedIn was prioritized as the primary channel, supported by Instagram, Facebook, and monthly email campaigns.
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Facebook is used to reinforce brand credibility and promote workshops, events, and educational initiatives. We create visually aligned graphics and informative posts that support community awareness, event RSVPs, and media updates while maintaining a professional, science-forward tone.
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LinkedIn is ASO’s primary growth channel. We focus on informative, visually compelling posts that translate complex snow science into digestible insights for government agencies and industry professionals. Content includes snowfall data highlights, educational breakdowns, workshop promotion, and thought leadership positioning to expand brand awareness and authority.
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Instagram supports visual storytelling and brand recognition. We share snowfall visuals, behind-the-scenes insights, educational graphics, and seasonal updates to humanize the science and make technical information more accessible to a broader audience.
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We manage monthly MailChimp campaigns that promote workshops, share updates, and reinforce ASO’s mission. Each email is strategically written and designed to increase attendance, strengthen agency relationships, and keep stakeholders informed year-round.
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Through strategic content planning, consistent publishing, and audience-focused messaging, we’ve elevated ASO’s digital presence. By prioritizing LinkedIn and making complex science accessible, we’ve strengthened brand visibility, supported workshop growth, and positioned Airborne Snow Observatories as a trusted leader in water resource intelligence.
RESULTS
WHAT WE DO
We manage Airborne Snow Observatories’ digital presence with a strategic focus on LinkedIn, supported by Instagram, Facebook, and monthly email campaigns. Our content translates complex snow science into clear, visually engaging insights that promote workshops, expand visibility, and strengthen industry authority.
WHY IT WORKS
ASO’s credibility is already established. Our role is to amplify it through consistent, digestible, science-forward content that reaches decision-makers and stakeholders. The result is a digital presence that reinforces trust, authority, and measurable growth.
CONNECT WITH AIRBORNE SNOW OBSERVATORIES
Stay connected with Airborne Snow Observatories for the latest advancements in snow measurement, water forecasting insights, and climate innovation updates.
