HOA SERVICEs

We created a comprehensive digital marketing plan for HOA Services to increase local visibility, build trust with property managers, and convert that trust into leads. This included:

• Social Media Management (Facebook, Instagram, LinkedIn)

• Paid Advertising (Meta Ads)

• Targeted Email Campaigns

• Blog Content Creation

• Analytics & Reporting

Each platform was chosen based on HOA’s B2B audience, local service area, and need for visual proof of quality work. Our strategy emphasizes clear communication, visual consistency, and campaigns aligned with seasonal maintenance needs.

Key Metrics & Impact (Q2 → Q3):

• Impressions: 23,246 → 155,317 (+568%)

• Engagements: 465 → 3,322 (+614%)

• Page Likes: 38 → 670 (+1,663%)

Platform Strategy:
Facebook is one of HOA’s strongest platforms for reaching property managers and HOA board members. We focus on educational posts, service highlights, and project before/afters. Meta ads amplify these posts to drive awareness and engagement. The surge in likes also expands their organic reach and credibility.

Key Metrics & Impact (Q2 → Q3):

• Impressions: 3,875 → 38,622 (+896%)

Platform Strategy:
Instagram serves as a visual proof engine. We use reels and carousels to showcase repair results and seasonal services. Paid support through Meta ads significantly increases reach, especially among property managers researching local vendors on socials. Strategic hashtags and geo-targeted content help us tap into relevant local audiences.

Key Metrics & Impact (May 2023–May 2024):

• +10.3% Engagement Rate

• +4.2k Impressions

• +146 Followers

Platform Strategy:
LinkedIn is HOA’s professional credibility hub. We focus on testimonials and technician features. This approach supports B2B networking and helps HOA stay top-of-mind with property management companies. The steady increase in impressions and engagement reflects growing interest from a targeted business audience.

Key Metrics & Impact (Dec 2024 – Lighting Maintenance):

• Open Rate: 49.1%

• Click-Through Rate: 17.1%

Platform Strategy:
We use seasonal email campaigns to offer proactive maintenance reminders and service booking opportunities. The December 2024 “Lighting Maintenance” email combined a timely subject line, strong visuals, and a clear CTA. Its high open and click-through rates reflected strong subscriber interest and the value of direct communication during seasonal transitions.

Key Metrics & Impact (February 2025):

• Impressions: +64.8k

• Reach: +31.9k

• Click-Through Rate: 8.68%

• Clicks: +5.7k

Platform Strategy:
Meta Ads are used to promote core services and social media engagement across Facebook and Instagram. The February 2025 campaign exceeded industry benchmarks with an 8.68% CTR, generating over 5,700 clicks to HOA’s site. These results show how highly targeted, benefit-focused ad creatives can drive real action from the right audience.

Over the course of 12 months, our multi-channel strategy helped transform HOA Services’ digital presence into a consistent source of brand visibility and qualified leads. By pairing Meta Ads with strong organic content, we generated significant growth across Facebook and Instagram while reinforcing their credibility on LinkedIn. 

Each platform served a distinct purpose—Facebook drove engagement, Instagram showcased proof of work, LinkedIn strengthened their professional positioning, and targeted email campaigns delivered direct conversions. Together, these efforts created a unified digital footprint that not only elevated awareness but also aligned with seasonal service needs and industry expectations, solidifying HOA Services as a trusted leader in property maintenance.