NEXTNW
NextNW is a next-generation community and organization connecting the brightest minds in advertising, marketing, and media across the Great Northwest. With a bold commitment to creativity, inclusivity, and regional pride, they offer a vibrant space for students, professionals, and industry leaders to come together and grow. Through events and programs that champion innovation and local talent, NextNW is redefining what it means to lead in the creative economy, with heart, humor, and ambition.
Building Visibility & Trust Across Platforms
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NextNW partnered with us to build a digital presence as dynamic and engaging as their community. We manage their Facebook, LinkedIn, and Instagram channels with a focus on increasing visibility, elevating thought leadership, and celebrating regional talent in a way that feels bold, authentic, and exciting.
Our strategy centers on balancing professional polish with playful storytelling. We highlight NextNW’s events, programs, creative honors, and cultural commentary through a voice that resonates with both students and seasoned industry professionals. By creating smart, scroll-stopping content and leaning into trends that matter, we help NextNW stay top-of-mind for those shaping the future of marketing in the Great Northwest.
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Key Metrics & Impact (Q3 2024):
Impressions: 153 → 749 (+390%)
Engagement Rate: 4.63% → 10.70% (+131%)
Post Reach: 85 → 588 (+592%)
Platform Strategy:
Facebook is where NextNW brings their community together in a more conversational, laid-back format. We share everything from upcoming events to spotlight reels on local creatives. Playful commentary and event recaps keep things light, while promo graphics and timely reminders help drive attendance and engagement. The massive increase in engagement rate and reach reflects an audience eager to interact with a brand that doesn’t just talk industry, but brings it to life. -
Key Metrics & Impact (2024):
Engagement Rate: 9.34%
Impressions: 127,029
Post Clicks: 8,286
Platform Strategy:
LinkedIn is NextNW’s stage for thought leadership and professional recognition. We share speaker spotlights, industry insights, and program announcements that blend polish with personality. Content is designed to resonate with professionals at all career stages, with CTAs that encourage exploration and participation. With over 127k impressions and 8,000+ post clicks, this channel has become a powerful engine for positioning NextNW as a creative authority in the region—and the perfect place to connect, learn, and get inspired. -
With a tone that’s equal parts bold and welcoming, NextNW is building more than a brand, they’re shaping a creative movement. Through content that celebrates curiosity, local pride, and professional growth, their digital channels have become a home base for creative minds across the Great Northwest. Facebook fosters community engagement and grassroots visibility, while LinkedIn amplifies their credibility and thought leadership. The results are clear: when personality meets purpose, engagement follows, and NextNW is only just getting started.
RESULTS
“MDZN Studio is both strategic and versatile with their social content creation. They are able to quickly adapt to a brands' voice and visual identity, while simultaneously managing the shifting priorities of marketing teams.
I've been thrilled to work with the team at MDZN and won't hesitate to recommend them to other businesses!
If you need strong social content and want the headache of management off your shoulders, give them a shout!”
WHAT WE DO
We manage NextNW’s Facebook, Instagram, and LinkedIn channels with a strategy focused on building community, driving event engagement, and amplifying the creative voices of the Great Northwest. Our work includes branded storytelling, promotional content for events and programs, speaker spotlights, and playful yet informative posts that keep the feed fresh and culturally relevant. From career-building opportunities to creative commentary, we shape every post to reflect the mission and momentum behind the NextNW movement.
WHY IT WORKS
NextNW's audience isn’t just looking for industry news, they’re looking for a place to belong, to be inspired, and to stay ahead of the curve. Our content strategy delivers on that by being relatable, regional, and real. We blend polish with personality, offering a digital experience that reflects the diversity, creativity, and ambition of their community. With consistent messaging, on-brand visuals, and a deep understanding of both student and professional mindsets, we’ve built a presence that drives engagement and positions NextNW as the go-to hub for the region’s creative future.
CONNECT WITH NEXTNW
Follow NextNW to discover the people, ideas, and moments shaping the future of marketing, media, and design in the Great Northwest. From insightful industry deep dives to behind-the-scenes event content, there's always something new to explore.
