northwest CANNABIS COMPany

Our work with Northwest Cannabis Company is grounded in crafting compliant, engaging, and community-driven digital content within the unique constraints of cannabis marketing. We manage NWCC’s Facebook and Instagram accounts, Leafly advertising, and SMS/email marketing channels, building customer loyalty while maintaining compliance with strict platform regulations.

The strategy focuses on customer education, culture-building, and value-driven storytelling. We use visually engaging posts, curated content about strain variety and benefits, and promotional updates to build brand familiarity and trust. Our email and SMS campaigns serve as a direct line to NWCC’s loyal customer base, promoting deals, exclusive drops, and event-based communications. Across all channels, our goal is to nurture long-term relationships while supporting NWCC’s mission of informed, accessible cannabis retail.

Key Metrics & Impact:

Q3 → Q4 2024 

• Impressions: 749 → 1,663 (+122%)

Q1 2025 

• Engagement Rate: 15.10%

Platform Strategy:
On Facebook, our focus has been driving awareness while navigating cannabis content restrictions. By leaning into education, community initiatives, and carefully crafted brand-safe content, we’ve seen steady growth in reach and engagement. Our use of compliance-conscious copy and creative, paired with shareable content formats, helped NWCC gain visibility and interaction within a highly regulated space. The jump in impressions and a Q1 engagement rate of 15.10% demonstrate how value-based storytelling and community updates outperform generic promotional posts on this platform.

Key Metrics & Impact (Q1 2025):

• Impressions: 13,015 (+19.97%)

• Total Engagement: 1,004 (+24.26%)

• Engagement Rate: 7.77%

• Followers Gained: +100

Platform Strategy:
Instagram serves as NWCC’s visual voice, highlighting product variety, shop culture, and local partnerships. We use reels, motion graphics, and carousel posts that stay within compliance boundaries while still sparking interaction. Educational content on strain benefits and usage tips proved especially effective, and the brand’s commitment to sustainability and local activism fostered genuine connection with followers. These tactics led to consistent growth in impressions, engagement, and follower count despite the platform’s limitations on cannabis content.

In a highly regulated industry where visibility is often restricted, Northwest Cannabis Company has seen meaningful growth through strategic, compliance-aware digital marketing. By prioritizing education, community, and consistency, NWCC is building a brand that customers trust, not just for product variety, but for transparency and values.

Facebook became a vehicle for awareness and connection, Instagram a hub for cannabis lifestyle and education, and direct channels like SMS and email allowed NWCC to maintain communication on their terms. This holistic approach proves that even in challenging marketing environments, thoughtful strategy can drive engagement and long-term brand equity.